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Facebook the peacemaker
A great deal has been written about social media’s role in the recent Middle East uprisings. This week Mark Zuckerberg alluded to a second, equally-important, role as a bridge that connects people...
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Facebook innovation – measurement, metrics and brand strategy
Today I attended eConsultancy’s ‘Facebook Innovation Briefing’, with Christian Gladwell from Human-Digital. Christian’s talk focused on three key areas about the commercial use of Facebook: 1....
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44% of consumers use social networks to enhance TV viewing
With Dual-screen viewing on the rise, brands need to tap in to increasing consumer demand for interacting on computers, tablets and mobile devices while watching TV. Thinkbox, the marketing body for...
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Why we’ve created a FreshNetworks Google+ Page (and not a Facebook Page)
Image courtesy of telecomaustralia.wordpress.com The launch of business and brand pages for Google + has generated a lot of thought here at FreshNetworks this week. As such, we’ve decided to create our...
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Twinteresting: why can’t we curate tweets?
It is no secret that Pinterest is a great way to share discoverable content. The “waterfall stream” format can really help rapid skimming of visual content. Take, for example, the ‘Pinterest for...
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So you’ve tweeted something you shouldn’t have…what next?
Image by andronicusmax via Flickr It’s happened to all of us. We think we’re logged into one account, when actually we’re logged into another. We think we’re sending a Direct Message, when actually...
View ArticleSports and political events that will impact social media in 2014
Social media is constantly changing – the tools available to us, and the way people use them. We are living during a time of change in how we can communicate with each other and what we choose to...
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Facebook innovation – measurement, metrics and brand strategy
Today I attended eConsultancy’s ‘Facebook Innovation Briefing’, with Christian Gladwell from Human-Digital. Christian’s talk focused on three key areas about the commercial use of Facebook: 1....
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